Mims has appointed Adrian Haslam as Head Merchandiser, strengthening the support available to garden centres through its growing nationwide merchandising team.
Adrian has represented Mims across East Anglia for the past 18 months, having previously worked for another pots and planters supplier. In his new role, he will oversee new retail installations and support the wider team with display standards, product presentation and merchandising best practice.
Adrian said: “I enjoy transforming a tired area of a garden centre into a fresh, vibrant pots and planters display, then returning to see how much has sold and knowing the retailer is happy with the results.
“As Head Merchandiser, I’ll be looking after new set-ups and supporting the team to maintain consistently high standards across every display.”
Adrian heads up Mims’ wider merchandising team, which includes Ben Evans in the North West, John Bowie across northern England and the Scottish Borders, and Millie Hendry in the South West.
Together, the team supports retailers with everything from installing benches and creating new pots and planters departments to merchandising deliveries, replenishing stock and refreshing existing displays.
Every visit is tailored to the individual garden centre. The merchandisers review what has sold, assess available stock and make the best use of the retail space to create displays that are attractive, safe, well stocked and easy for customers to shop.
The hands-on service also saves garden centre teams the considerable time and physical effort involved in unpacking, moving and presenting pots and planters.
Mimi Milne, Managing Director at Mims, said: “Our merchandising service is a hugely important part of the support we provide to retailers, so we are delighted to appoint Adrian as Head Merchandiser.
“Adrian brings valuable category experience, a strong eye for presentation and enormous pride in his work. His new role will help us share best practice across the wider team and ensure our customers continue to receive a consistently high standard of support, wherever they are in the country.
“Pots and planters can be one of the fastest-moving and most profitable areas of a garden centre, but displays need regular attention to fulfil their potential. Our merchandising team helps retailers maintain availability, showcase products effectively and keep this important category looking its best throughout the year.”
Find out more
Retailers interested in finding out more about Mims’ nationwide merchandising service, or exploring how the team can help create more inspiring, commercially successful pottery displays, are encouraged to speak to the Mims team. Combining dedicated merchandising support with flexible ordering, extensive product ranges and expert retail knowledge, Mims helps customers maximise the impact – and profitability – of their pottery offering.
For more information, email sales@mimspottery.com, call 0141 336 4970 or visit www.mimspottery.com.
