Garden centre signage specialist GreenMagic™ and Sign-Holders.co.uk have been acquired by Discount Displays Ltd, bringing together a wider range of signage, display and print solutions for garden centres and retailers across the UK.
GreenMagic has been supplying the garden centre sector for many years, with a specialist range of horticultural signage, point-of-sale products and display systems designed to support merchandising, promotions and customer communication.
Following the acquisition, the existing GreenMagic product range will continue to be available, while customers will also gain access to 40 years of experience in the displays and large-format print industry of Discount Displays.
The GreenMagic team, premises and day-to-day operations remain in place, with the business now supported by the wider Discount Displays team. Discount Displays supplies thousands of display, signage and print products to organisations across the UK.
For garden centres, the combined offering means access to a broader range of products and services from a single supplier, including: Queue management systems, wayfinding and directional signage; printed Correx signs; PVC banners; digital signage; promotional graphics and large-format printing; café barriers; bollard covers and flags and bunting.
These products will complement the established GreenMagic and Sign-Holders ranges, giving garden centres more options for everything from everyday merchandising and customer
information through to seasonal campaigns, events and larger branding projects.
Tom Fuller, Head of Business Development at Discount Displays, said: “GreenMagic has built up a loyal customer base and a strong reputation within the garden centre industry, and retaining that specialist knowledge and product range is an important part of the acquisition. By bringing GreenMagic and Sign-Holders together with Discount Displays, we can build on what is already there while giving customers access to a much wider range of signage, display products and large-format print services.
“For garden centres in particular, it means we can support more of their requirements in one place, whether that is everyday point-of-sale and wayfinding or larger seasonal promotions and printed branding.”
Existing GreenMagic customers will continue to receive the products and service they are familiar with, while also benefiting from the wider resources, product range and in-house print capabilities available through Discount Displays.
The acquisition forms part of Discount Displays’ continued growth and investment in its display hardware and large-format print offering.
