Yorkshire-based premium pet food brand The Innocent Hound has launched on wholesale marketplace Faire, allowing garden centres and farm shops to discover and stock selected air-dried dog and cat food ranges.
Following the successful launch of its online trade site, The Innocent Hound’s arrival on Faire offers retailers a flexible additional way to stock the brand’s air-dried food and treat ranges.
Available on Faire is the brand’s core treat collection in 70g and 600g formats across The Innocent Hound and The Innocent Cat. Retailers can also stock the From the British Countryside Complete Food Collection for dogs – an 85% single-protein range of three complete foods inspired by British Countryside walks, including venison, lamb and salmon recipes.
Also available is the brand’s Functional Treat Range, offering targeted support for teeth, joints, gut health, skin and coat, alongside Simply Innocent, the brand’s entry-level 400g treat pouches, ideal for multi-dog households or value led shoppers. Completing the range is a grain-free dog Birthday Cake mix, designed as a premium gifting add-on.
By joining Faire, The Innocent Hound is removing common wholesale barriers and offering pet retailers an alternative ordering route alongside its trade website.
“Launching on Faire allows us to offer greater flexibility to independent businesses wanting to stock premium British brands,” says founder Chloe Heaton. “Our trade website remains the best place for retailers to access our full range and exclusive offers, while Faire provides an alternative route for those already using the platform.”
The brand’s full product range and exclusive offers are available via The Innocent Hound trade website, InnocentPetCare.co.uk
