BSB Products is launching a new range of pet food to the UK at Glee Birmingham 2026, the Garden Trade Show. Made in Czechia by pet food producer Vafo, Sam’s Field is a great range of premium dog and cat foods (wet and dry) and treats for budget conscious pet owners. With grain free, gluten free and low grain, Sam’s Field has something for every dog and cat.
Sam’s Field premium dry dog food is expertly formulated to meet the specific nutritional needs of dogs of all breeds, sizes and life stages. Made with high-quality fresh meat, animal proteins, fruit and vegetable extracts, and carefully selected functional ingredients, each recipe supports healthy digestion, optimal nutrient absorption, and overall wellbeing. Recipes include:
- Low Grain Chicken & Potato,
- Grain Free Venison,
- Gluten Free Beef & Veal.
Sam’s Field also has an irresistible range of crunchy and functional Treats with options including:
- Goose,
- Herring,
- Dental Care,
- Skin & Coat.
Many traditional dog foods contain grains, particularly wheat, which can be more difficult for some dogs to digest. Sam’s Field grain-free and low-grain recipes are designed to support sensitive digestive systems and help reduce the risk of food intolerances and adverse dietary reactions. The result is complete, balanced nutrition that supports a lifetime of quality nutrition and health.
The Dry Dog Food range comes in 2.5kg and 13kg bags with a recipe for Small Breeds, Sam’s Field Fresh Chicken & Potato Adult Mini, in 8kg. SRPs range from just £46.95 for 13kg Fresh Chicken & Potato.
Sam’s Field’s cat food range is crafted with the same commitment to quality. Carefully balanced recipes are rich in meat and made from premium ingredients to support cat health, wellbeing and natural instincts.
Whether a cat requires nutrition for growth, maintenance or specialised dietary support, Sam’s Field offers delicious, protein-rich recipes tailored to their needs. With irresistible flavours and carefully selected ingredients, every meal is designed to keep your feline companion healthy, active and satisfied. With recipes including:
- Delicious Wild with Duck, Chicken and Rice,
- Duck & Jerusalem Artichoke Pouch,
- Beef Filet & Beetroot Pouch for Sterilised Cats.
The Dry Food range is available in 2.5kg bags and the Wet in 85g pouches. SRPs range from £1.15 for an 85g Cat Pouch with Duck Filets & Jerusalem Artichoke to £17.95 for 2.5kg Adult Delicious Wild.
Colin Rodger, Director at BSB Products, exclusive UK distributor of Sam’s Field said:“Sam’s Field is a great quality range of pet foods at an attractive price point for budget conscious owners who want to feed the best they can. The recipes are well balanced with natural, wholesome ingredients and options for all life stages and most dietary needs. We are delighted to be launching Sam’s Field in the UK & Ireland and look forward to discussing it with our retail partners and establishing this fantastic brand with pet lovers.”
Come and see Sam’s Field for yourself at on stand 20H76 at Glee Birmingham – 8-10 September 2026.
*20% Discount on first order over £250 available from 8th – 18th September includes Free Delivery.
