Pet lovers across the UK turned out in force on Saturday 12th July to celebrate National Pet Shop Day™ 2025, as over 500 retailers took part in the now-annual event – more than doubling last year’s participation and firmly cementing the campaign as a calendar highlight for the pet industry.
Created by Johnson’s Veterinary Products, National Pet Shop Day™ is designed to champion the role of local pet shops not just as places to buy food and toys, but as trusted, community-rooted hubs of pet health, wellbeing, and advice. And this year, the creativity and commitment shown by pet retailers was nothing short of extraordinary.
From free puppachinos and pet cakes, to small animal pedicures, charity fundraising, balloon modellers, colouring contests, pet selfie boards, and goodie bag giveaways, pet shops up and down the country went all out, delivering unforgettable experiences for pets and their people alike. Social media was flooded with celebrations as once again, independent retailers showed exactly why they remain at the heart of their communities.
“National Pet Shop Day™ 2025 has been a phenomenal success,” said Paul Gwynn, Managing Director at Johnson’s Veterinary Products. “We’ve seen hundreds of stores come together to deliver joyful, creative, and deeply personal events – a testament to the vibrancy and value of our independent pet retail sector. These businesses are innovating and proving just how important they are to the communities they serve.”
The campaign is proudly supported by both the Pet Industry Federation (PIF) and the British Independent Retail Association (Bira), who were quick to applaud the scale and spirit of this year’s event.
“In an era of faceless transactions and one-click shopping, initiatives like National Pet Shop Day™ are vital,” said Nigel Baker, CEO of the Pet Industry Federation (PIF). “They shine a spotlight on the people and businesses that form the fabric of our communities. Independent pet shops do more than sell products – they offer knowledge, care, and continuity. This campaign is a powerful reminder of their value and the importance of shopping local.”
Andrew Goodacre, CEO of British Independent Retailers Association (Bira), echoed that message: “With over 10,000 high street closures last year alone , it’s never been more important to support independent retailers. National Pet Shop Day™ captures the spirit of what we’re trying to achieve – championing local businesses, driving footfall, and showcasing the innovation and passion that exists behind the counter. This isn’t just about pets, it’s about preserving a way of life, especially on the high street”
The social buzz and on-the-ground feedback has already exceeded expectations, with many retailers reporting strong customer engagement and a renewed sense of pride. Whether offering advice, pampering furry companions, or simply sharing a smile and a treat, pet shop owners embraced the opportunity to showcase their unique role in everyday pet care.
“This campaign continues to strike a powerful chord,” added Paul Gwynn. “In a retail landscape that’s increasingly digital, it’s a timely reminder of the value that real relationships and face-to-face expertise bring, especially when it comes to the wellbeing of our pets.”
Launched in 2024 by Johnson’s Veterinary Products, the campaign was created to give something back to the nation’s pet shops – recognising their dedication, knowledge and the personal support they provide every day. With the bar now set even higher, plans are already underway to make National Pet Shop Day™ 2026 bigger, bolder and even more impactful.
To learn more, and see this year’s celebrations, visit www.nationalpetshopday.com.
