A new identity – and a new level of ambition – Royal Garden is set to make its mark on the UK outdoor leisure market this May, as it prepares to open its brand-new showroom and introduce a fully integrated category offer for garden retailers.
With roots dating back to 1992, Royal Garden is entering a new era in the UK with a full-scale relaunch that reimagines the brand for today’s outdoor leisure market. Brought to market by a highly experienced and familiar team with over 50 years’ expertise across the outdoor leisure and garden retail sectors, the brand combines proven industry knowledge with a fresh, forward-thinking approach to product development and supply.
A complete outdoor living proposition
At the centre of this launch is a truly comprehensive outdoor living offer. Royal Garden brings together elevated garden furniture, parasols, gazebos, pergolas, outdoor kitchens, storage, sheds and much more, all under one cohesive brand.
Designed as a connected assortment rather than standalone categories, collections feature coordinated materials, finishes and colourways. This enables retailers to create seamless, high-impact in-store storytelling while giving consumers the flexibility to mix and match across the entire range.
Built for modern retail
Royal Garden benefits from the strength and stability of one of the largest producers of garden furniture and accessories, with strong product development and design capabilities and a foundation that continues to support its UK growth. The result is strong supply capabilities, consistent stock availability and a long-term commitment to retail partners.
This is matched by a flexible, retailer-first approach to logistics. Mixed containers and tailored product selections allow centres to build ranges that suit their exact needs – from a few of ‘this’ to one hundred of ‘that’ – all delivered efficiently within a single shipment.
Investment driving momentum
Significant investment into the UK market is already delivering results. In under a year, Royal Garden has established a dedicated team, developed curated ranges specifically for UK consumers, secured key retail partnerships and ensured stock is ready for the season ahead.
Paul Cohen, UK Sales Director, said: “This is about more than a launch. It’s about raising expectations of what outdoor leisure can look like within garden retail. We’ve brought together the right experience, the right products and the right infrastructure to properly support our retail partners. The opportunity ahead is huge, and we’re excited to open our doors and start those conversations.”
Be among the first to experience Royal Garden’s new UK home
A key milestone in this next phase will be the opening of a brand-new UK showroom in Essex in May with a dedicated press preview week at the end of April. Located just moments from Southend-on-Sea Airport, the showroom has been designed as a true destination, easily accessible for both UK and European buying teams.
Here, visitors will experience the full Royal Garden vision brought to life. From timeless core designs to new material innovation, and with one of the widest product portfolios under a single brand, the space demonstrates how a fully integrated outdoor offering can transform retail environments and inspire consumers.
Preview appointments are now open. To secure your place and be among the first to experience what Royal Garden has to offer, contact the team today at salesuk@mwhgmbh.de or contact your familiar sales representative
To learn more about the Royal Garden offering, visit: https://www.royalgarden.com/
