As consumer demand for outdoor living products reaches new heights, Glee 2025 – 16th – 18th September, NEC Birmingham – is perfectly positioned to showcase the booming outdoor entertaining sector, recognised as a key growth area across UK garden retail.
With sunshine sales soaring and big-ticket spending firmly back, retailers are reporting strong sell-through of garden furniture, barbecues, firepits, outdoor kitchens and accessories, making Glee’s role in setting the agenda for next season more important than ever.
Matthew Mein, Event Director for Glee, said: “We’re seeing a real revival in outdoor entertaining. The strength of the season has reignited consumer confidence and appetite for quality, high-value garden products. Glee is where the industry comes together to capitalise on that momentum through product launches, new partnerships and forward ordering that drives business well into next year.”
One of the major reasons brands are returning to, or choosing to debut at, Glee 2025 is its unrivalled audience. With a show floor frequented by virtually every UK garden centre owner/operator, as well as gift buyers, high street retailers, e-commerce giants and online marketplaces, Glee offers a combined retail reach that no other event can boast, making it the must-attend destination for brands looking to make maximum impact in the UK market.
Meet the brands
The Outdoor Entertaining sector at this year’s show is already attracting significant attention, with a stellar exhibitor line-up. First-time attendees BBQube (pictured) will bring their sleek, contemporary barbecue designs to Glee, while international favourites MYD and Kids Land – brands traditionally only seen at Spoga – are making their UK trade show debut at Glee, a clear signal of the show’s global pull and commercial value.
Other key names confirmed include outTrade BV, Blackstone, Quirky Barn, and the much-anticipated return of Barebones and Premier Decorations, a major coup for Glee and a strong signal of renewed brand confidence in the UK outdoor leisure space.
With outdoor living continuing to dominate consumer lifestyles, Glee 2025 is set to be the ultimate platform for product discovery, trend-spotting, networking and business growth.
