Hot on the heels of its fledgling flight at last year’s Glee, innovative bird care brand, FeatherSnap, is poised to soar across the UK market with its state-of-the-art, solar-powered smart bird feeders, featuring motion-activated HD cameras and an AI-powered bird identification system.
As consumer demand for smart home and garden technology continues to grow, FeatherSnap’s cutting-edge feeders tap into this trend, bringing the latest advancements to the bird care category.
By combining modern tech with a timeless hobby, FeatherSnap opens up exciting new sales opportunities, not only within traditional bird care aisles but also as an eye-catching addition to the gifting sections of garden centres, appealing to tech-lovers, families, and nature enthusiasts alike.

Visitors to Glee can look forward to seeing how FeatherSnap UK delivers real-time bird-watching experiences from the comfort of the great indoors. Ground-breaking Wi-Fi technology streams high-resolution photographs and videos directly to users’ devices, satisfying the curiosity of both diehard bird-watchers and budding ornithologists.
FeatherSnap UK Manager, Felix Schaper, said: “Our goal is to make bird-watching fun, exciting, and interactive by bridging the divide between nature and technology. The educational app enables everyone from children and parents, to grandparents and friends to discover the secret life of birds, all while our feathered friends enjoy the high-quality food provided by FeatherSnap’s sturdy and secure feeders.”
Bird-watching is one of the UK’s most popular pastimes, and FeatherSnap products empower garden and pet retailers to capitalise on this vast and growing market. The feeders are not only essential tools for bird enthusiasts but also make ideal gifts, whether for seasoned twitchers, tech-savvy families, or anyone looking to enhance their patio, balcony, or garden with a smart, nature-inspired accessory.
Built to endure everything the British weather can throw at them – including wind, rain, frost, snow, and heat – FeatherSnap bird feeders retail at RRP £159.99.