Westland Horticulture brands, Boost, the All-Purpose Liquid Plant Feed and Resolva, the trusted and effective solution for garden weeds, return to TV screens this May in the UK and Ireland. As consumers enter the peak buying window for plant feed, Boost will be front and centre, building brand preference and driving footfall into garden centres.
It is the 14th year of high-profile media presence for Resolva, the creative for which taps into the frustration gardeners feel around persistent weeds, positioning Resolva as the fast, no-fuss solution that helps gardeners take back control. With an early spell of warm spring weather already drawing people into their gardens and visiting garden centres, the stage is perfectly set for increased demand.
The 2025 campaign represents a significant media investment, targeting ABC1 adults aged 45+ through a powerful mix of traditional and digital TV channels. Shoppers will see Resolva during primetime viewing on ITV1, Channel 4, Sky, and Amazon Prime, including hit shows like Clarkson’s Farm. For the first time, the campaign extends to BVOD (Broadcaster Video On Demand) with Sky and Channel 4, offering precise targeting of garden-interested consumers.
Christine Myers, Brand Manager, for Resolva, commented: “Year after year, our investment in TV keeps Resolva front-of-mind with consumers when weeds become a problem. It’s a trusted brand with a proven track record, delivering superior performance from spot treatments to large-scale applications. Our retail partners will benefit not only from the strong brand awareness, but also the increased category participation our continued media presence drives during the peak gardening season.”
Now in its fourth consecutive year of above-the-line support, the dedicated 20-second advert for Boost will hit high-traffic channels in the UK, including Channel 4, ITV3, ITV4, and Sky, as well as RTÉ in Ireland, and placed alongside lifestyle and gardening programming. Running from 1st to 25th May, the campaign is forecast to reach over 28 million consumers — keeping Boost top of mind when customers head in-store.
The advert highlights Boost’s standout promise: 4x more blooms*, plus more fruits and vegetables, thanks to its unique formulation. Featuring PLANTSENSE™ technology, Boost delivers an ideal balance of nutrients and enhanced water management — giving gardeners visible results they’ll come back for again and again.
While the hero message champions the original liquid feed, the campaign will also lift awareness of the wider Boost range, including:
- Boost All Purpose Compost, with water-storing granules that keep plants hydrated, particularly essential for container gardening
- Boost All Purpose Multi-Action Granules, new for 2025 and offering 6 months of slow-release feed, tailored to plant’s needs at their different stages of growth.
Belinda Green, Senior Brand Manager for Boost, at Westland Horticulture, commented: “We want to help all gardeners achieve their best season after season, whether that be the most glorious containers and baskets, a blooming border, or a bountiful harvest, Boost gives plants the nutrients they need to thrive and transform gardens.
“Year after year, we’ve continued to invest in our Boost brand with media advertising, and this year we’ll be further targeting consumers with social media and PR activity, as well as investing in-store to capture shopper’s attention and help our trade partners maximise the media presence.”
In common with all Westland products, Boost All Purpose Liquid plant feed range can be ordered 24/7 via Westland Live, and frequent top-ups are easy as part of a Westland weekly delivery.
