After several years away from the show floor, Anglo Eastern Trading is making a highly anticipated return to Glee in 2025 (16th – 18th September, NEC Birmingham), and they’re bringing something special with them. Here, we catch up with Anglo Eastern Trading’s Richard Cox, General Manager, to find out what’s prompted their return and what visitors can expect to see from them this September.
“Earlier this year, we became the exclusive UK and Ireland distributor for euro3plast – one of Europe’s leading planter and pot brands,” said Richard. “This partnership marks a fresh chapter for Anglo Eastern Trading as we pivot more fully towards the garden retail market. Glee 2025 is the perfect platform to reintroduce ourselves with a reinvigorated and highly focused product range tailored to garden centres.”
Sustainability at the heart
At the forefront of this new offering is euro3plast’s Greener range, a standout collection that combines Italian design with sustainability credentials. Fully recyclable and made from 100% recycled plastics, it’s a range designed to meet the growing expectations of today’s environmentally conscious consumer.
“Sustainability is no longer just a trend – it’s a necessity,” Richard added. “The Greener range speaks directly to that demand, and we’re proud to be leading its launch into the UK and Irish markets.”
Right time, right place
The decision to return to Glee is as much about timing as it is about product. “We’ve seen increasing consolidation in the garden retail space, which opens up opportunities for fresh, innovative ranges with strong eco credentials. We believe euro3plast brings exactly that, whilst Glee aligns perfectly with our wider strategy for growth in the sector.”
Insight-driven strategy
This comeback isn’t purely strategic – it’s also informed by real-world insight, as Richard explains. “I visited Glee personally last year. It confirmed what we were already thinking: if we had the right proposition, this would be the show to launch it. The feedback from our retail partners reinforced that belief, and now we’re ready to make it happen.”
Looking ahead to September
So, what’s Anglo Eastern Trading most looking forward to at Glee 2025? “Without a doubt, launching euro3plast to the Glee audience. We’re excited to connect with buyers, showcase the Greener range, and re-establish ourselves within the garden centre retail space.”
Find out more about Anglo Eastern Trading and all the 2025 exhibitors by visiting the
exhibitor area at www.gleebirmingham.com
