Farmers and other independent food producers across Rutland, Stamford and theDeepings are being invited to list their businesses on a new online directory ahead of itssoft launch on Tuesday 1 December 2026.
Founded by Thomas Claypole in the south Lincolnshire village of Corby Glen, Buy FromFarmers Direct (BFFD) aims to help people trace their food back to its source and buystraight from the producer.
Shoppers can search its map and supplier directory by area or type of produce. Listingscan show what each supplier sells, opening times, contact details and whether customerscan visit or order direct.
The idea is to take the legwork out of everyday questions: where to buy eggs close tohome, which farm shop is nearest, or who is behind the meat, vegetables and honey soldlocally. Sales are arranged between shopper and supplier, so producers stay in charge oftheir own customer relationships.
A free shopper account opens up the map and directory, and the site also carriesseasonal updates, growing guides and cooking ideas to help people get more hands-onwith what they eat.
Producers, meanwhile, gain another shop window online and a place to explain what setsthem apart. Suppliers can choose a free or paid listing, and every application is checkedbefore it goes live. A profile can also help a business show up in Google search results andAI-generated answers, bringing in both web traffic and footfall.
To mark the launch, a county founder offer will give a free premium account for life to thefirst qualifying supplier in every UK county to take up the paid plan. Places are limited andterms apply.
With the directory still expanding, the soft launch is the next step in growing BFFD’ssupplier network. Farms, farm shops, growers and specialist food producers can sign upnow and have a say in how their area is covered.
Shoppers and suppliers can find out more and register here.
