With spring hopefully around the corner and as more consumers embrace eco-conscious living, garden retailers have a unique opportunity to offer products that support a more sustainable future. Johnsons Nature’s Lawn with Mowable Native Wildflowers is an innovative seed mix that allows gardeners to rewild their lawns, combining the practicality of a usable lawn with the ecological benefits of a thriving native wildflower meadow.
With awareness initiatives like No Mow May, Garden Wildlife Week and 30 Days Wild now becoming a staple in the calendar, Nature’s Lawn perfectly taps into this trend to help the decline of flower-rich meadows, with approximately 97% lost since the 1930s. The innovative seed mix allows homeowners to enjoy the beauty of native wildflowers at home without sacrificing their functional lawns.
By combining traditional lawn grasses with a carefully selected blend of low-growing native wildflowers, Nature’s Lawn attracts pollinators like butterflies and bees while maintaining a beautiful blooming and easily manageable lawn. This makes it an ideal choice for nature lovers who want to enhance their garden’s biodiversity without the hassle of too much maintenance.
Nature’s Lawn contains native wildflowers such as Birdsfoot Trefoil, Black Medick, Black Knapweed, and Lady’s Bedstraw which add colour and texture to the lawn, creating a buzz for beneficial insects throughout the year. One of the standout features of Nature’s Lawn is the freedom to choose the desired cutting height, ranging from 50mm to 150mm. By raising the mowing height and reducing the mowing frequency, homeowners can create ideal conditions for the native wildflowers to thrive supporting both biodiversity and the environment.
The wildflowers will self-seed over time, gradually increasing their presence and enhancing the overall natural beauty of the lawn, keeping pollinators coming back again and again. The inclusion of slow-growing grasses like Strong Creeping Red Fescue, Chewings Fescue, and Hard Fescue ensures a durable and resilient lawn that can withstand regular use.
Guy Jenkins, Consumer Manager at Johnsons Lawn Seed commented: “Launched at Glee last year to a positive acclaim, Nature’s Lawn with Mowable Native Wildflowers can directly address the growing demand for sustainable and environmentally friendly gardening products instore. By embracing the potential of Johnsons Nature’s Lawn, garden retailers can not only enhance their lawn seed offerings but also help customers to create beautiful, functional lawns that support biodiversity and contribute to a healthier planet.”
