With momentum building and more than double the number of retailers already signed up, National Pet Shop Day™ is on track to be even bigger in 2025. Returning on Saturday 12th July, the celebration of independent pet retailers has already struck a chord across the sector, and pet shops are once again preparing to roll out the welcome mats.
Launched in 2024 by leading pet healthcare manufacturer Johnson’s Veterinary Products, the campaign aims to spotlight the value of independent pet stores, not just as suppliers, but as pet health and wellbeing hubs offering expert advice and meaningful customer care. The campaign is supported by the Pet Industry Federation (PIF) and the British Independent Retail Association (Bira), who share a mission to drive more footfall to the high street and champion the businesses behind the counter.
With over 400 shops already registered to take part (more than twice the number at this stage last year) it’s clear that National Pet Shop Day™ has tapped into something powerful. Independent retailers are seizing the opportunity to showcase what makes them special, and customers are responding with enthusiasm.
Building on a successful debut
Last year’s inaugural event set the tone for what National Pet Shop Day™ is all about – community spirit, pride in the local high street, and a whole lot of creativity. Across the country, independent pet shops brought their unique flair to the celebrations, turning everyday visits into something memorable and meaningful for customers of all ages.
For example, atEmersons Pet Centre in Felling, nostalgia took centre stage with a striking retro window display crafted from original newspaper clippings from the 1980s. The display not only wowed passers-by but also sparked conversations about the store’s long-standing presence on the high street. Face painting, a children’s petting zone, giveaways and competitions added to the festive atmosphere – and even Cats Protection joined in the fun.
At its stores in Dorset and Berkshire, Marshall’s Pet Food Store went sweet with a counter full of cakes for both two-legged and four-legged visitors. The day’s highlight? Welcoming their oldest and most loyal customer, which was a touching reminder of the role these stores play in the lives of local people and their pets.
Meanwhile, Midland Parrots and Coalville Pet Supplies used the opportunity to invite customers behind the scenes. Visitors could meet rehomed birds and chat with a local dog trainer who was on hand offering free behavioural advice. Discounts on Johnson’s products, live pet portraits from a local artist, and pet-themed quizzes kept everyone entertained, with plenty of reasons to linger.
And over in Olney, Pickles Pet Pantry held a ‘Pickles Party’ and brought together local trainers, veterinary nurses and even a pet photographer to host an event centred around appreciation — not just for pets, but for the loyal customers who’ve supported them since day one. It was a chance to say thank you, reflect on the shop’s journey, and look ahead with pride.
These stories are just a handful of examples, but they show the heart, humour, and hospitality that make independent pet shops so beloved. And this year, expectations are already rising.
What’s coming in 2025
Retailers taking part this year can expect more of the same energy, and more tools to help them stand out. From downloadable assets and PR support to event inspiration and social media content, the campaign’s official toolkit makes it easy for stores to make the day their own. And with every shop putting its own spin on the festivities, customers can look forward to even more creativity and fun-filled events across the UK, from special offers, expert drop-ins, competitions, parties and plenty of treats, for pets and their people alike.
“There’s a real appetite for the campaign, and it’s been wonderful to see how creatively retailers responded last year,” says Paul Gwynn, Managing Director at Johnson’s. “We set out to create something that would uplift the sector and give independent pet shops a platform, and it’s clear that message is resonating. Shops aren’t just participating, they’re taking real ownership.”
Not just a celebration – A call to action
While National Pet Shop Day™ is all about celebration, it carries an important message: “Use it or lose it.” Independent pet shops, like many other small businesses, continue to face challenging conditions. With over 10,000 high street closures in the UK in 2023, the need to support local has never been more pressing.
“In an era of faceless transactions and one-click shopping, pet owners value real relationships and knowledgeable advice,” says Nigel Baker, CEO of PIF. “This campaign helps remind people what’s at stake, and what we stand to lose if we don’t keep supporting our independents.”
Andrew Goodacre, CEO of Bira, agrees: “This campaign perfectly captures what Bira stands for – celebrating the unique value of independent retailers whilst highlighting the very real challenges they face. Pet shops aren’t just businesses; they’re community hubs that provide expertise, personal service and local employment. With over 10,000 high street closures last year alone, initiatives like this remind consumers that their choices matter. Support them now, or watch them disappear.”
Final call for involvement
With just weeks to go, final preparations are underway, and more retailers are joining by the day. For those still on the fence, there’s still time to get involved and make the most of the growing momentum. Whether you host an in-store event or simply hang the bunting and welcome customers with a smile, the message is simple: you matter, and you’re not alone.
Visit nationalpetshopday.com to download campaign materials and see what other stores got up to last year.
