The team at LifestyleGarden® is raising a toast as it has been confirmed that the groundbreaking DuraOcean® chair has been shortlisted for the ‘Recycled Product of the Year’ at the 2020 MRW National Recycling Awards.
These prestigious awards bring together key players from the world of waste management and recycling, including those brands that are placing recycling and innovative material usage at the heart of what they do. The Recycled Product of the Year – for which LifestyleGarden® is shortlisted – focuses on those products that exemplify the best of sustainability and have been designed with careful consideration of resources and incorporate recycled content. Factors such as reusability, end of life, waste minimisation, and closed loop processes will also need to demonstrated.
There is no doubt that the DuraOcean® is a worthy contender for this award. Launched to critical acclaim in 2019, including the Best New Product award at its debut SOLEX exhibition, the DuraOcean® has gone on to win legions of fans amongst retailers and consumers. Unlike other products on the market the DuraOcean® is supported by a clear and considered story, which is driven to educate consumers on the importance of removing dangerous plastic waste from our oceans. Representing a true industry first, and setting the benchmark incredibly high for sustainable design, each chair is made from 3.5kg of recovered ocean plastic, which has been transformed into a beautiful, robust and stylish piece of outdoor furniture. The DuraOcean® is also fully recyclable at the end of its life, helping to cut waste and further minimise its impact on the planet.
Speaking about the shortlist announcement, LifestyleGarden®’s Sales Director, Paul Cohen, said: “We’re so pleased to receive this shortlist nomination, as it is testament to the product and the positive impact it has upon the environment. There is no doubt that the plight of our oceans and the effect that plastic waste is having upon it is gaining more traction as consumers being to educate themselves and make more conscious choices. We believe that the DuraOcean® has an important role to play and are glad it is getting the recognition it deserves. Fingers crossed the judges believe in the product as much as we do.”
The results of the 2020 MRW National Recycling Awards will be announced at a glittering ceremony on December 15th at the London Hilton, Park Lane. Further details regarding the shortlist can be found at www.nra.mrw.co.uk