ISM is one of the most important international trade shows in the Sweets and Snacks industry calendar. “2020 will be Fudge Kitchen’s sixth ISM (Stand K40 4.2, ISM, Koelnswald, Cologne 2nd – 5th February 2020),” explains Fudge Kitchen MD, Sian Holt, “which is a testament to how important the show is to us. Over the years, it has given us quality leads for UK and international buyers that have significantly helped growth; and has developed our distribution networks across Europe and as far as Canada.”
“As we are a very person-based company,” she continues, “ISM importantly allows us to personally reconnect with our existing customers, introducing them to our products, ranges and new packaging; and helping them to hone their listings for 2020 – with Christmas always a key planning focus. And because Fudge Kitchen is defined by innovation, it is also the place for launching our new products and an indispensable window on global confectionery trends and new ingredients. I am looking forward to scouting for interesting new products, developing themes and inspiration to take back to our busy development kitchen in Kent.”
Fudge Kitchen will again be there in February, then, appropriately overlooked by the GREAT of Great Britain, where they will be showcasing their own celebration of Britishness, including a range of four fudge selections emblazoned with the Union flag, and their 2020 NPD, the London Slider range, launching at the show.
Says Rupert Allinson, FK’s Key Accounts Manager, “We are very excited about unveiling our new London Sliders at ISM. The packaging celebrates three much loved icons of our capital – Big Ben, the classic red Telephone Box and, of course, the London bus – alongside a fourth generic “I Love London’ line; making it the perfect, premium gift product for London based or focused brands, particularly in the tourist, hospitality and travel sectors. From gift shop souvenirs to hotel loyalty rewards to impulse treats in the city’s finest stores to corporate gifts for London brands. These are six handmade squares of premium vanilla fudge that speak of the history of the city and are made less than 60 miles away in Kent, the Garden of England.“