Xystos has bought leading bath and body brand Di Palomo from owners Unex Designs.
Unex directors concluded that after a successful 18-month period of being distributed by Newcastle based Xystos this was ‘unquestionably the correct commercial decision’.
The sale of Di Palomo – the brand inspired by fond memories of Italy – will enable Unex to focus on other growing areas of its business which increasingly demand more attention.
Martyn Bartlett-Judge, managing director of Unex, says: ‘Xystos have unrivalled and invaluable experience in this market sector and are perfectly placed to take the brand that we have developed and cherished over the past 12 years to the next level. Fellow directors George Copeland, Rob Tyler and I wish Xystos the very best of luck in this acquisition and look forward to seeing the brand go from strength to strength under their banner.’
David Lewis, managing director of Xystos, comments: ‘We are delighted to own this prestigious brand and regard its acquisition as a natural development as we increase our own intellectual property portfolio. This is the direction our business is taking as we look to further invest in brands we own and strengthen our portfolio through natural growth and company/brand acquisition.’