In August 2017, The Telegraph published research that showed that gardeners across Britain are spending more money on their gardens than their parents did. This research is in line with surveys and studies that have been commissioned by the Common Sense Gardening Group. The research showed that 35% of people felt that the garden is the new living room. Extending interior design to exterior design.
The research show that 32% of people spent more money than their parents did when it came to their gardens. While the trend is supported by celebrities like Kate Moss and Alexa Chung, there are many other reasons for the uptick in popularity when it comes to gardening.
46% of those surveyed believed that investing in their gardens gave them a feel-good factor. 38% of people also felt that the garden was an extension of how they were perceived by others. A further statistic from Scotts Miracle-Gro from May 2017 suggested that 79% of the public felt that they would like to know more about gardening in general.
An area of common concern for most gardeners would be weed removal. Aesthetic and amenities scored high when it came to what people most valued in their gardens. The most common reason for keeping a garden to the same survey was to ‘create a pleasant environment’. Unfortunately, organic options don’t provide the instant gratification that many gardeners are after. It was found that 17% of gardeners agree that garden care chemicals are the only successful solution to manage weeds, despite the impact on wildlife and the natural environment.