Field Fare wheels out a desserts trolley laden with new, hand prepared launches, including Vegan and gluten free treats …

Officially the frozen food one-stop-shop, the Divine Desserts range joins field fare’s ready meal and loose serve ranges to cover off every frozen eventuality …
Launching, with a generous show offer, at Stand G80, Farm Shop & Deli Show, NEC, Birmingham, 16th – 19th April 2018
Divine Desserts … After lengthy trialling, tweaking and perfecting, frozen food specialists field fare has honed an exceptional line-up of luxury Divine Desserts, launching in April 2018. With an initial launch of seven crowd-pleaser-proven, premium recipes, all are hand prepared using the finest ingredients, and selectively sized for an average family; to fill a notable gap in the market. From Salted Caramel Cheesecakes to a vegan, gluten free Chocolate Torte, the ever inclusive field fare has ensured that there is something for everyone.  
“Responding to repeated customer requests for roulades and cheesecakes, we’ve created a full range of luxury desserts as a year-round, sophisticated complement to our established hot, comfort food fruit pies and crumbles. Family-sized frozen desserts are in short supply, with most producers targeting dinner party volumes – and prices. Our new showstopper range, ready to simply defrost, turns family dinners into dinner parties.”  explains MD Karen Deans.
Easy, efficient, environmental, exceptional … One order, one invoice, one payment, one delivery. With the new dessert range joining an established 60-strong range of premium ready meals and over 80 loose-serve fruit and veg, fish products, bakes and patisserie lines, field fare really can provide all frozen food needs.
“Historically, field fare is known for being the pioneers and go-to company for loose frozen foods,” continues MD Karen Deans. “We are now able to provide all frozen foods and have all the associated freezer branding to create an eye catching in-store display for each product category, contained in one enticing, destination area of the shop floor. This is not only great for our customers, streamlining one order, one delivery to receipt in and unload, one invoice and one payment, but is also makes environmental sense, reducing food miles with one delivery for everything; an issue that has been central to the field fare model for 40 years.”  
Free desserts launch offer at the Farm Shop & Deli Show 2018 … 
Colin, Paul, Richard and Karen hope to meet many of you at the NEC, Birmingham from 16th – 18th April, proudly showing off three of their eye-catching, newly rebranded freezers, each packed with highlights from their premium ready meals, the new desserts range and the Scoop-and-Serve selection.  
So, if you haven’t done so already, register here:, come and say ‘hello’, try some of the products and talk to field fare about the Dessert Range launch offer.
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