A Glee concession will open up at Spring Fair for the first time in 2018, located in Hall 3 alongside Christmas Gifts, Floral and Seasonal Decorations (Hall 2), and Greetings & Gifts (Hall 3). It will deliver a selection of some of the best products from some of Glee’s core product sectors, retaining Glee’s signature boulevard aisle, highly-recognisable branding and with core gardening at its heart.
“Spring Fair is the UK’s No.1 Home and Gift Fair,” says Glee event director, Matthew Mein, “so the audience is already there, ready and willing to do business. Garden centres are already attending Spring Fair, with owner/operators and gift buyers out in force. Glee’s aim is to encourage other category buyers from across the gardening spectrum to maximise their attendance at Spring Fair.
Alongside exhibitors from across the gardening spectrum will be a Glee Café, acting as a hub for Glee’s supporting trade associations – The HTA, GIMA and Gardenex. GIMA will bring its popular Buyer Connect event and international buyers will also be able to meet with enthusiastic suppliers via Gardenex. The New Product Showcase will make its home within the Glee Café.