On the 11th November Enesco and Lord Collectables hosted their first Disney Event at Grove Garden Centre, Spalding, Lincolnshire. Lord Collectables are amongst the top independent Disney retailers in the UK, with a strong customer base and an excellent marketing strategy. With a host of offers, gift with purchase and exclusives on the day supported by an array of Princesses, the event was reminiscent of collector’s events in the 1990’s. With consumers arriving from far and wide two hours before the doors opened and leaving with armfuls of Enesco Disney collectibles and giftware. This hugely successful event might just be the start of a revival in true collectables.
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