Selfridges opened garden centres at its London, Manchester, and Birmingham stores as it looks to cash in on the green-fingered boom spurred by the pandemic.
An estimated 3million new gardeners tried their hand at the hobby for the first-time during lockdown and the department store has become the latest retailer rushing to tap into the growing trend. Selfridges has transformed its London store’s accessories hall and the store exterior into a garden centre selling garden tools, seeds, plants as well as its own label compost.
Selfridges’ garden centres also include ‘potting sheds’, where customers can go to ask for advice to the resident gardener and take part in workshops and experiences that will run between 25 June and 11 July. These will include a virtual ‘dial-a-gardener’ consultation service, when resident gardener, Angela Maynard, will host virtual 1-2-1 sessions from her garden.
Meanwhile, the Birmingham and Manchester stores will host a ‘Green House’ pop up during the period, with the Manchester store set to host supplementary community garden projects.