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Fox Finds a New Den in Sainsbury’s

The cunning founders of the multi-award winning, disrupter brand, The Foraging Fox are celebrating after securing a new listing with 273 Sainsbury’s stores. The Original and Smoked varieties of their Beetroot Ketchup will be hitting the condiment aisle on 9th July – in time for the key summer season. 
 
Since launching two and half years ago, the co-founders Frankie Fox and Desiree Parker have quickly established The Foraging Fox as a brand to watch. Capitalising on their recipes’ Free From credentials and the positive press around beetroot’s nutritional and health benefits, Frankie and Desiree have put their wily instincts to good use - pursuing every opportunity to promote awareness and increase the distribution of their product range both in the UK and overseas.
 
Frankie Fox, co-founder of The Foraging Fox, comments: “Desiree and I have developed the brand out of a desire to really get back to basics, to harness fresh thinking and be creative with natural ingredients. There is a growing market for foods that are better quality, better for you and better tasting. We’re thrilled that Sainsbury’s have recognised this potential in The Foraging Fox and that more consumers will have access to our new ketchup products.” 
 
This latest listing follows April’s announcement that 295 Waitrose store are stocking the Original Beetroot Ketchup. The Foraging Fox is also available in over 850 independents and online via Ocado. Additionally, exports to seven territories including the US, UAE and Germany now accounts for 22% of sales.
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