As the third annual ‘Glee at Spring Fair’ gets ever closer, the show’s Event Director, Matthew Mein, provides an update on what the industry can expect, and why garden retailers should make the event a ‘must attend’ part of their spring 2020 plans.
Why Glee at Spring Fair – how does it differ to the September show?
Glee at Spring Fair was introduced in 2018 for one simple reason - Spring Fair is the UK’s number one Home and Gift Fair, with a 58,000 strong audience which is already engaged and ready and willing to do business. The exhibition already welcomes a strong garden centre contingent, with owners /operators, gift buyers and those with a primary and secondary interest in garden products, DIY and seasonal ranges out in force.
Glee at Spring Fair (2nd – 6th February, NEC Birmingham) will give retailers the opportunity to see new and best-selling ranges ahead of the spring season. This ‘second edition’ of Glee, taking place in the early pre-spring season, will give retailers an additional destination to refresh and make impulse buying decisions ahead of key retail spikes. It will also provide garden buyers with valuable insight into the latest concepts and trends for 2020, helping them to better direct their buying.